Spark: Play by Spark

December 02, 2019Filed under Media and Games, Toys

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families.

In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families.

Advertising Agency:Colenso BBDO, Australia
Partners:Gilbert Rugby, Nakatomi, Dr Emma Woodward
Production Partner:SWEETSHOP
Director:Mark Albiston
Animation:Pete Circuit
Post Production:Creature
Sound:Franklin Rd
Photography:Troy Goodall
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