Give Children a Hand: New Swiss banknotes help children with a missing hand

December 06, 2019Filed under Print and Public Interest, NGO

"Give Children a Hand" is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 - for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors' money becomes the children's new hand. And it enables them to do all the things they wouldn't otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors.

Advertising Agency:Ruf Lanz, Zurich, Switzerland
creative direction:Markus Ruf, Danielle Lanz
Art Direction:Isabelle Hauser, Mario Moosbrugger
Copywriter:Markus Ruf, Christian Stüdi
Account Executive:Lara Cavelti
Production:Ruf Lanz Art Department
Client Supervisor:Michel Fornasier
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