Clínica Pedro Cavalcanti: Self-medication can be fatal

December 30, 2019Filed under Print and Health, Beauty, Pharmaceutical
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In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.

Advertising Agency:Criola Propaganda, Natal, Brazil
Creative Director:Renato Quaresma, Vinicius Cavalcanti
Art Director:Johnny William
Copywriter:Kaick Telles
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