Burger King: Comedian

December 11, 2019Filed under PR, Print and Food
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With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously.

An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.

Advertising Agency:Buzzman, Paris, France
President and Executive Creative Director:Georges Mohammed-Cherif
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Copywriters:Philippe Boucheron & Patrice Lucet
Business Director:Loïc Coelho
Head of PR & Communication:Amélie Juillet
PR & Communication:Manager Paul Renaudineau
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