With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously.
An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.
President and Executive Creative Director:Georges Mohammed-Cherif
Managing Director:Julien Levilain
Copywriters:Philippe Boucheron & Patrice Lucet
Business Director:Loïc Coelho
Head of PR & Communication:Amélie Juillet
PR & Communication:Manager Paul Renaudineau