Unicef: In Our DNA

November 20, 2019Filed under Integrated and Public Interest, NGO

To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.

Advertising Agency:Hausmann, Oslo, Norway
Copywriter:Ida Fjeldbraaten, Torkel Skjolden
Art Director:Marcus Hassel
Graphic Design:Rune Tyvold, Kristine Gulheim
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