Hamburg Child Protection Association: The Secret Sculpture

November 26, 2019Filed under Integrated and Public Interest, NGO
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Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights.

Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate.

The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth.

Advertising Agency:Saint Elmo's, Germany
Global Executive Creative Director:Peter Gocht
Serviceplan:Peter Gocht, Maximilian Schöngen
Global Creative Strategist:Maximilian Schöngen
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