Gillette: Man Enough - Shaving Stereotypes

November 26, 2019Filed under Integrated and Health, Beauty
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One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to. At Gillette, we seek to inspire men to look, feel and be their best, every day. We are committed to be a Force for Good, to actively challenge the stereotypes and expectations of what it means to be a man, today and for generations to come. #ShavingStereotypes As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org

Advertising Agency:Grey, Mumbai, India
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