Banco Pichincha Corporate Image: The Non Divisional Soccer Match

November 14, 2019Filed under PR, Integrated and Banking, Financial Services

Banco Pichincha and MullenLowe Delta removed the midfield line during the Ecuadorean League´s All-Star Game, a match with the best players of the country, to show that there should be no divisions between fellow countrymen. In Ecuador, there are 2 main geographical regions dividing the country, the Coastal and the Andean regions. This rivalry dates back more than 200 years; since Quito and Guayaquil -the country´s biggest cities- both disputed to be the capital of Ecuador. These cultural confrontations also take place around soccer. Generating violence between fans of both regions. Banco Pichincha arranged a historic match (on June 22nd, 2019) between the most recognized players from clubs of both regions. Before the kick-off, the players from both sides removed the centerfield line to demonstrate to the world that there should be no divisions, nor in sports nor in life.

Advertising Agency:Mullenlowe Delta, Ecuador
Client:Banco Pichincha
Chief Creative Director:Carlos Oviedo
General Creative Director:Chacho Cabrera
Associate Creative Director:Marco Salvador
Art Directors:Alexander Bohorquez, Andrés Córdova, Borys Rivilla, Fabian Vásquez
Copywriters:Marcelo Baez, Mateo Privitera
Account Director:Rodrigo Fonseca
Account Executive:José Martucci
Production:Mauricio Alarcón
Public Relations:ATIS Ketchum
Collaborators:Kino Production, Vuela motion graphic studio, Magic Sound & Music
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