The Big Issue: Pay It Forward

October 24, 2019Filed under Online, Mobile and Professional Services
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We’re calling Pay It Forward, the world’s first resellable magazine. With the help of digital bank Monzo, Big Issue magazines will come with individual, scannable QR codes that allow readers to pass magazines on to a friend who can then scan it to pay the original vendor again.

Advertising Agency:FCB Inferno, London, United Kingdom
Chief Creative Officer:Owen Lee
Worldwide Creative Partner:Fred Levron
Creative Director & Lead Art Director:Ben Edwards
Creative Director & Lead Copywriter:Guy Hobbs
Creative Director:Martin McAllister
Senior Art Director:Jessica Giles
Senior Copywriter:Austin Hamilton
Senior Creative Producer:Bridie Scriven
EMEA Director of Communications:CC Clark
Senior Strategist:Laura Pirkis, Lucie Newlan
Senior Account Director:Isabelle Soskice
Account Director:Gemma Corridan
Head Of Film:Nikki Chapman
Tv Producer:Hanna Davis
Photographer:Jack Margerison
Group Marketing & Communications Director:Lara McCullagh
Director:Myles Desenburg
Producer:Kirsty Lane
Engineer:Kunal Singhal, Paul Cuthbertson
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