SIGNS: My hands are my voice

October 22, 2019Filed under Online and Electronics, Technology

Reinventing voice - One gesture at a time.

Alexa, Google Assistant, Cortana: voice assistants are changing the way we shop, search, communicate or even live. At least for most people. But what about those without a voice? What about those who cannot hear? Around 466 million people worldwide have disabling hearing loss. With the SIGNS Project, we are creating awareness for digital accessibility and inclusion.

SIGNS is a collaboration project, currently under development by the following partners: German Youth Association of People with Hearing Loss and LAB13 by MRM//McCANN.

Visit for more information.

Advertising Agency:MRM//McCANN, Frankfurt, Germany
Chief Creative Officer:Sebastian Hardieck
Executive Creative Director:Martin Biela, Dushan Drakalski
Head Of LAB13 EMEA:Martin Biela
Vice President Global:Dominik Heinrich
Product Innovation & LAB13:Dominik Heinrich
Senior Copywriter:Chris Endecott
Concept & LAB13:Chris Endecott
Group Creative Director UX:Jan Portz
It Project Manager:Sebastian Klein
Senior Art Director:Jawad Saleem
Senior Motion Designer:Michael Klaiber
PR & Communications Director:Jerome Cholet
Art Director:Nico Koehler
Trainee LAB13:Sofia Paz-Vivo
Junior Art Director:Irini Sidira
Head Of Production:Klaus Flemmer
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