Shine MSD: Instrument of Hope

October 02, 2019Filed under Design, PR, Integrated and Public Interest, NGO
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Every gun tragedy in the U.S. triggers a national debate that quickly fades. Parkland students, have been striving to keep the conversation around gun violence going. But, they needed help keeping it on the main stage. We partnered up with famed instrument maker Josh Landress to turn instruments of violence into an instrument of hope – designing the world’s first trumpet made out of AR-15 bullet casings. A call to action from the students led to an organic tour across the US. From Panic! At The Disco – the number one band in the American charts – to Grammy-winning artists, influencers, NBA teams and Broadway, everyone offered up their stage.

Advertising Agency:Publicis, New York, USA
Chief Creative Officer:Andy Bird
Executive Creative Director:Matt Mckay
Creative Director:Justin Via, Daniel Massih, Josh Horn, Patrik Bolecek
Associated Creative Director:Fábio Ozório
Copywriter:Chris Wilson
Senior Art Director:Eduardo “Dudu” Gomes
Designer:Halli Rosen
Branding:Elizabeth Kenney, Spencer Chan
User Experience:joni Osuga, Sharon Andeel
Producer:Rachel Rauch, Lauren Schneidmuller, Anna Fung, Ron Jervis, James Cloughen, Melanie Jarcaig, Kathryn Lemke, Maria Marimol
Logistics:Rich Gladis
Developer:Don Wang, Don Bui
Technology:Carlos Batista
Qa:Nidhi Murthy
Editor:Marc Lagana, Kevin Curran
Production Manager:Elisa Gougoux
Composer:Henrique Tanji
Music Publisher:Wool & Tusk
Post Production Company:Nice Pixels
Music:Rítmika Audio Arts
Sound Company:Rítmika Audio Arts
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