Not ghosts, vampires, or even clowns. Of all things, bills are what makes a Brazilian's blood run cold. Social network throughout the country is teeming with jokes about being unexpectedly billed. It's indeed a scary matter but one that Brazilians nevertheless are ready to handle in a lighthearted way. So to join in on the conversation that has taken over the internet and trending topics, Burger King® rolls out its Halloween campaign: Whopper Bill®.
Starting today, fans of the brand are being sent, in various ways, a notice that simulates a bill to be paid, but that turns out to be a new irresistible excuse to indulge: a discount voucher. The campaign was created by DAVID São Paulo.
Global COO:Sylvia Panico
Creative Vp:Rafael Donato
Creative Director:Edgard Gianesi
Art Director:Paulo Damasceno
Account:Carolina Vieira, Rafael Giorgino, Juliana Chediac
Production:Fabiano Beraldo, Fernanda Peixoto, Patrícia Oliveira, Gustavo Viola
Planning:Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina
Social Media:Lucas Patrício
Editor:Leonardo Nichida, Rouse Rafaela
Client Approval:Ariel Grunkraut, Thais Nicolau, Natalie Bursztyn, Marilia Santos, Stephanie Pellin