BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on improving connectivity, setting a new standard for customer experience and providing essential skills training for 10 million people and businesses.
The TV ad developed for the campaign, airing on October 18, tells a story of hope in a time of uncertainty for Britain. It pays homage to Charles Dickens’s classic novel, The Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time, and the role of technology in our lives. The viewer is provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives.