Movistar: #GarecaVuelve

September 05, 2019Filed under Print and Electronics, Technology

Ricardo Gareca announced after the 2018 Russia World Cup, that he would no longer be the coach of the Peruvian National Team. He was going to Argentina to think about whether he would renew a new contract with Peru or not. 99% of Peruvians wanted him back. Movistar, official sponsor of the National Team, decided to listen the clamor of the entire Nation and give a voice to all those fans. We thought about publishing a page ad in “Clarin”, the most read Newspaper in Argentina: But we had 2 obstacles: First: We were in Peru and he in Argentina. Second: the budget. With only US$ 912 we had to get his attention. That's why we bought 100 classified ads that would occupy the same space than a full page, but with a 2000% less cost. We included the hashtag #GarecaVuelve and we started the conversation in social media.

Advertising Agency:VMLY&R, Lima, Peru
Sound:Humanimal, Chris Farfan
Production Director:Leoni Lizarzaburu
Account Supervisor:Lorena Castellanos
Account Director:Sara Cervantes
Post Production:Katherine Gozme
Art Buying:Luis Balvin
Art Director:Jose Roque
Copywriter:​Jefferson Porras
Creative Director:Luis Alonso Vega, Carlos Tapia
Ecd:Tin Sanchez
Ceo:Eduardo Grisolle
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