Leroy Merlin: Lessons For Good

September 30, 2019Filed under Media, Outdoor, PR, House, Garden, Pets and Public Interest, NGO
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Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s. The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions. Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW & CEO Publicis Italy:Bruno Bertelli
Chief Creative Officer:Cristiana Boccassini
Executive Creative Director:Davide Boscacci
Associate Creative Director:Livio Gerosa, Paolo Bartalucci
Copywriter:Francesca Ferracini, Corentin Salignat, Sébastien Rouviere, Paolo Bartalucci
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Client Service Director:Simona Coletta
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Senior Strategic Planner:Guglielmo Pezzino
Head of Social Client Services and Strategy:Stefano Perazzo
Senior Social Media Manager:Andrea Biolcatti
Producer:Matilde Bonanni
Camera Operator:Matteo Terzoli
Editor:Fabrizio Squeo
Communication and Brand Director:Stefania Savona
Digital Communication Manager:Cinzia Cali
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CSR Manager:Luca Pereno
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