Dementia is one the most cruel and ruthless diseases we know of. Not only for the people suffering from it, but also for the people around them who have stand by helpless and see their loved ones disappear day by day before their eyes. Worldwide, around 50 million people have dementia, and there are nearly 10 million new cases every year. Now Interflora Denmark portraits this brutal disease to show us, how important it is to remember one another when times are hard. You never know when you might get that glimpse of the person who has been a huge part of your life. And it is those small moments that matter.
Senior Creative:Jeppe Kuld
Strategy Director:Rasmus Fisker