IKEA: New Chapter

September 27, 2019Filed under Film and House, Garden

Fall is the time of year when many are moving out and life takes a new turn. For some it’s a moment of joy, for others, it’s a bit sad. In this film New Chapter, we portray the beautiful relationship between a mother and a daughter and how an old bookshelf filled with memories can get a new life in a new home.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Film Production:: Bacon CPH
Music Supervisor:Upright Music
Director:Martin Werner, Bacon Cph
Account Manager:Anna Nollendorfs
Strategist:Jerker Winther
Client Director:Kjell Mansson
Copywriter:Rickard Beskow, Mark Ardelius
Art Director:Eva Wallmark, Jesper Holst
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