Every 45 minutes, a person takes his/her own life in Brazil. Ceará's capital is the second Brazilian city in suicides. Facing the terrifying numbers regarding this silent epidemic, what could be done to raise awareness and debate the subject? That's how the action "Changing the Game" was born, realized by Delantero ad agency, in partnership with Fortaleza Esporte Clube and the Ministério Público do Ceará.
Executive Direction of Creation:Marcel Pinheiro, André Miyasaki, Pádua Sampaio
Creation Head:Giovanna Castro, Marcel Pinheiro
Art Direction:Roger Alves, Edvando Alves
Copywriter:Fátima Babini, Tielo Rios, Rômulo Carneiro, Marcel Pinheiro
Account Manager:Yohanna Maia
Producer:Black Jack Filmes, TV Leão
Sound:Mamute Ideia Sonora