Fire Road Brand: Surprised Emojis

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A pedestrian, another car, a fallen tree, a traffic signal, everything can become a surprising obstacle when your attention is diverted from the road to answer your cell phone. That is the theme of the new Surprised Emojis campaign, which seeks to raise awareness about the danger of text and drive at the same time.

Advertising Agency:Lobo, Medellín, Colombia
Ceo:Camilo Diaz
Dirección General Creativa:Jonathan Ramirez
Redacción:Luis Guillermo Jaramillo - Camilo Díaz
Dirección de arte: Jonathan Ramírez
3d:Tomas Sanchez
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