BBDO Dublin’s new campaign “Switch Off and Read” for Eason, Ireland’s number one bookseller is all about reconnecting people with the simple joy of reading. It’s about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, “Switch Off and Read” celebrates the joy of the magical written word. And to quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful as it instils a lifelong love of books. “Switch Off and Read” will run across OOH and radio.