Headline: Khamovniki. For Non-accidental meetings.
Subline for the couple: Don't be dramatic. Meet in person.
Subline for the moustaches: Real meetings inspire.
The task was to rejuvenate the brand's audience and to keep the classical feeling and attitude of the brand at the same time.
Executive Creative Director:Anton Busygin
Creative Director:Dmitry Semenov
Art Director:Dmitry Semenov, Stanislav Sinitsyn
Copywriter:Evegenia Klimova, Igor Kleschev
Designer:Alexander Shpagin, Daria Kalenchuk
Account Director:Natalia Zueva