KFC South Africa wanted to launch their most significant innovation in more than 50 years on our country – a new Hot and Crispy flavour that was their first alternative to their world-famous Original Recipe Chicken. The reactions people have to hot food – perspiration, tugging at collars and flushed faces – can easily be misconstrued as signs of guilt. So we created Detective Duma, a private eye hell-bent on figuring out where the heat was coming from. The ad follows his search for the truth, wherever it may lead him.
Advertising Agency:Ogilvy, Cape Town, South Africa
Production Company:Figment Films
Client:Trivern Chetty, Mike Wood, Suhayl Limbada, Dhruv Kaul
Strategist:Jabulani Sibiya
Traffic Manager:Ayoob Ebrahim, Samantha Marx
Business Director:Nabeelah Sayed
Line Producer:Ceridwen Jess Morris
Executive Producer:Di Du Toit
Head Of Broadcast:Cathy Day
Sound:Stephen Webster
Music:Claire Vandeleur
Editor:Anthony Lee-Martin
Director:Robin Goode
Copywriter:Devaksha Vallabhjee, Marjolein Rossouw
Art Director:Devon Bolland, Danike De Jager, Fu'aad Kasu
Creative Group Head:Fu'aad Kasu, Marjolein Rossouw
Creative Director:Safaraaz Sindhi
Executive Creative Director:Nicholas Wittenberg, Tseliso Rangaka
Chief Creative Officer:Pete Case
Production Company:Figment Films
Client:Trivern Chetty, Mike Wood, Suhayl Limbada, Dhruv Kaul
Strategist:Jabulani Sibiya
Traffic Manager:Ayoob Ebrahim, Samantha Marx
Business Director:Nabeelah Sayed
Line Producer:Ceridwen Jess Morris
Executive Producer:Di Du Toit
Head Of Broadcast:Cathy Day
Sound:Stephen Webster
Music:Claire Vandeleur
Editor:Anthony Lee-Martin
Director:Robin Goode
Copywriter:Devaksha Vallabhjee, Marjolein Rossouw
Art Director:Devon Bolland, Danike De Jager, Fu'aad Kasu
Creative Group Head:Fu'aad Kasu, Marjolein Rossouw
Creative Director:Safaraaz Sindhi
Executive Creative Director:Nicholas Wittenberg, Tseliso Rangaka
Chief Creative Officer:Pete Case
