BBDO Group developed a new integrated advertising campaign for the Launch of intellectual crossover Haval F7 in June. The campaign discovers brand’s mission in Russia, which means to change the constanse in the industry. Mostly you should overpay for car’s options or equipment, which make your driving experience more comfortable and innovative. Haval offers more affordable format.
The agencies’ team tells about it in widespread federal campaign, which includes TV, digital, OOH, sponsor opportunities and promotional materials for dealerships. Haval has come to Russia with ambitious goals and for a long time: it is confirmed by the factory, which is launched in Russia and produced up to 150,000 cars a year. Famous Russian actor Alexey Chadov became the campaign’s ambassador.
He playes in significant movies and has a respectful positive image, so he is a perfect person for the brand representative. The actor also shares the idea of the campaign: “It was pleasure to take part in this project and work with a truly professional team. And, of course, I am very impressed by my hero, who is bold and challenging to standards " Creating high-tech video content is one of the most difficult steps in the project, which was running not only by BBDO Moscow, but also by the international production STINK and French director Deluxe Stephan Lelotre with the operator Lorent Rodriguez.
The 40-meter LED screens tunnel and panels, through which Haval F7 is rapidly passing, has become the central technological element in the video. The main character is escaping from the confined space to freedom and declares that it is time for the new rules. Sergey Kozhevnikov, Creative Director of BBDO Moscow: “It is rarely possible to launch a new brand with communication campaign, especially rarely to do it for an ambitious brand, and, well, the most incredible to do it for a new car brand.
Therefore, the most valuable thing in this project is excellent teamwork”
Creative Directors:Sergey Kozhevnikov, Artem Ivanov
Creative Group Head:Andrey Kuznetsov
Senior Art Director:Oleg Sergeev
Executive Director:Julia Koshkina
Account Director:Maria Ustkachkinseva
Senior Account Manager:Julia Titova
Senior Producer:Julia Vinshon
Art Buyer:Marina Shponko
Junior Producer:Anastasia Nikolskaya
Technic Designer:Vasiliy Gedzun
Strategic Director:Sergey Korneev
Strategic Planner:Yuriy Vorobiev