Ford: Confusion

August 30, 2019Filed under Print, Automotive and Public Interest, NGO
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We put the WhatsApp talk bubble into scenes that a driver sees, with messages a person would receive being late. Thus it seems that the pedestrian is giving the order for the driver to accelerate towards her. Thus showing that those who pay attention on the phone while driving can confuse things.

Creative Director:Ricardo Tramontini
Art Director:Ricardo Tramontini
Copywriter:Junior Cardoso
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