FIAT: Kite

August 20, 2019Filed under Film and Automotive
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Filmed in Maricá, Rio de Janeiro, the film presents a cinematic contest between cars that overcome challenges on the road and play with aesthetic lightness in an air kite competition. While on land automobiles fight to stay ahead in the clouds, the Fiat Toro-powered kites enter into a playful contest in which a small fish is beaten by a shark and the two are defeated by a gigantic sushiman.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Director:Tomas Correa
Art Director:Fernando Lyra
Photographer:Will Etchebehere
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