Brief: Market Brooks Gear To Millennials Insight: In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation. Idea: Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling. So it introduced Run The World, the program that turns new running routes to travel destinations.
Art Director:Renny Eackelbary, Connor Witt
Copywriter:Hatem El Akad