BMO: Jersey Swap

August 03, 2019Filed under Film and Banking, Financial Services

BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.

Advertising Agency:FCB, Montreal, Canada
Vp:Sylvain Dufresne
Head Of Creative:Sylvain Dufresne
Art Director:Sébastien Robillard
Copywriter:Joël Letarte
Project Lead:Paul-André House
Strategy:Marie-Nathalie Poirier, Audraine Houel
Director:Le Ged
Photography:John Londono
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