BMO: Jersey Swap

August 03, 2019Filed under Film and Banking, Financial Services
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BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.

Advertising Agency:FCB, Montreal, Canada
Vp:Sylvain Dufresne
Head Of Creative:Sylvain Dufresne
Art Director:Sébastien Robillard
Copywriter:Joël Letarte
Project Lead:Paul-André House
Strategy:Marie-Nathalie Poirier, Audraine Houel
Director:Le Ged
Photography:John Londono
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