Balagan: The Brand Mascot Got Lost

August 20, 2019Filed under Print and Recreation, Leisure, Sports

Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.

Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.

Advertising Agency:Addict, Israel
CreditsExecutive Creative Director:Oren Meir
Creative Director:Ohad Tsaroom
Art Director:Keren Beitelman
Illustrator:Olga Kostenko
Digital Project Manager:barak ben hemo
Media:Shuli Fridman Maharshak
Client Account:Adi Spektor
Executive client Account:Eyal Blackman
Client Manager:Danielle Abu
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