Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.
Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
CreditsExecutive Creative Director:Oren Meir
Creative Director:Ohad Tsaroom
Art Director:Keren Beitelman
Digital Project Manager:barak ben hemo
Media:Shuli Fridman Maharshak
Client Account:Adi Spektor
Executive client Account:Eyal Blackman
Client Manager:Danielle Abu