Mercado Libre: Your home deserves better

July 08, 2019Filed under Print and Retail Services
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Your home deserves better

We've all entered someone's home and immediately thought "what the hell was he thinking while decorating this place?". With that in mind Mercado Libre, Latin-america's biggest e-commerce and Amazon's competition, decided to leave behind the always-safe-road of showing beautiful homes and furniture to promote their site, but instead shake people up with a 3D construction of the common ugly truth that lies inside our homes and we don't want to see, or even worse, love to see!

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Creative Director:Diego Tovar
Art Director:Sergio Ortega, Sergio Cuellar
Copywriter:Diego Tovar, Carlos Ortiz
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