McDonald’s™ shows the way in its new directional campaign featuring its iconic French fries.
In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s™ France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century : minimalism.
Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations.
Thanks to this new campaign, you’ll never take the wrong way anymore !
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:Camille Roulant, Emile Chiumino
Account Supervisors:Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers:Jonathan Serog, Julie Montagne, Matthieu Charles