McDonald’s: Right way

July 30, 2019Filed under Print, Online and Food

McDonald’s™ shows the way in its new directional campaign featuring its iconic French fries. 

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s™ France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century : minimalism. 

Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations. 

Thanks to this new campaign, you’ll never take the wrong way anymore ! 

Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:Camille Roulant, Emile Chiumino
Account Supervisors:Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers:Jonathan Serog, Julie Montagne, Matthieu Charles
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