Electrolux: Fashion Care

July 25, 2019Filed under Integrated and Electronics, Technology

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.

Advertising Agency:Ogilvy & Mather, Singapore
Producer:James Brook-Partridge
Account Manager:Andrew Boggs
Social Lead:Lukas Snioka
Art Director:Ria Ocampo
Associate Creative Director – Art:Larissa Vaz
Associate Creative Director – Copy:Daniela Varela
Creative Director:Hwee Chong Chan
Executive Creative Director:Mark Bown
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