Detran/RN Public Interest: Don't let traffic change you.

July 05, 2019Filed under Print and Public Interest, NGO
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With the concept 'Don't let traffic change you', the ads created for Detran/RN (Rio Grande do Norte's Traffic Department), represent, by a metaphoric way, the drivers' changing of behaviour on their majority, when they enter a vehicle.

Advertising Agency:Executiva Propaganda, Natal, Brazil
Creative Director:George Wilde
Art Director:Cortez Pereira
Copywriter:George Wilde
Photographer:Humberto Lopes
Retoucher:Camaleão Art
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