Czech Insurers’ Bureau 1224 Roadside Assistance: Mafia


The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations.   In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Klára Palmer
Art Director:Ondřej Kroupa
Copywriter:Klára Palmer, Adam Roucka
Illustrator:Ondřej Kroupa
Graphic Designer:Ondřej Veselý, Zuzana Hrachovinová
Account Director:Jan Antonu
Account Manager:Kristýna Ambrožová
Strategic Planner:Martin Svetlík
Media Planner:Jan Suda
Agency Producer:Jitka Baldwin, Jiří Fejtek, Natalie Majvaldová, Dagmar Flimmelová
Movie Director: Nalle Sjoblad
PR & Social Media Director:Peter Hermann
Production House:Creative Embassy
Photographer:Goran Tacevski
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