Bolivar Plus: Fluffy

July 05, 2019Filed under Print and House, Garden
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The order: The launch 360 of the new product (packaging / bottle) fabric softener Bolivar Plus. The challenge was to communicate the softness that the product gives us in the garments, managing to convey the concept of: Causes of embrace.

Advertising Agency:Publicis One, Lima, Peru
Creative Directors:César De María, Gustavo San Cristobal
Art Director:Nicki Meléndez Angeles
Copywriter:Jhonatan Gibson
Illustration and retouch:PlanB
Photographer:Profot
Account Manager:Karen Hablutzel
Producer:Elizabeth Rosas Rivera
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