Volkswagen Jetta GLI: Power to the People

June 11, 2019Filed under Film and Automotive
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Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. We showed off the 2019 Jetta GLI’s thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault – and one unique twist. We shot a high-performance car commercial… and we let the people from the town film it.

Advertising Agency:DDB, Toronto, Canada
Chief Creative Officer:Brent Choi
Vp:Erin Kawalecki
Creative Director:Erin Kawalecki
Copywriter:Eric Grimes
Art Director:Carla Rimando
Group Account Director:Ben Archer
Account Coordinator:Inès Khadr
Project Manager:Ann Harrison
Strategy:Kristian Visconti
Social Media Strategy:Steph Joudrey
Media Company:Touche
Production Company:Hoonigan Media Machine
Director:Brian Scotto
Director Of Photography:Pierre Wikberg
Cameraman:The people of Sorel-Tracy, QC
Executive Producer:Gil Marsden
Line Producer:Sébastien Poussard
Postproduction Company:Hoonigan Media Machine
Editor:Keegan WIlcox
Colourist:Jerimiah Morey
Audio House:Hoonigan Media Machine
Talent:Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC
Vfx:Hoonigan Media Machine
animation co:Hoonigan Media Machine
Sound Mix:Barry Neely
Sound Design:Randy Torres
Production Designer:Melissa Broker
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