To celebrate the launch of Sosh's first internet offer at home, we found an innovative way to exploit Wifi network names in a way that was never seen before. We wanted to twist the often overlooked and blasé "wifi network name" into a communication channel to promote our launch.
We hacked Wifi network names and used them as a new communication platform to launch and create awareness around “La Boîte Sosh”. Through creating the Wifi Network Name generator, we were able to inject some fun and creativity in the often boring, impersonal and hard to remember world of Wifi names.
Creative Directors:Guillaume Aubert, Arthur King
Art Directors:Benjamin Marius Petit, Terence Mili
Copywriters:Robin Delanoy, Alexandre Krief, Coraline Servais