Renault Captur Tokyo Edition: Tokyo Stories

June 07, 2019Filed under Online, Mobile and Automotive

Tokyo Stories: an interactive Instagram Stories in Manga style through which it was possible to interact, via Facebook Messenger, with a character's chatbot and directly buy the car on the platform. An entirely new experience for users, on the border between fiction and reality.

Advertising Agency:Publicis, Milan, Italy
CEO Publicis Italia & Global Chief Creative Officer Publicis WW:Bruno Bertelli
Chief Creative Officer Italia:Cristiana Boccassini
Digital Creative Director:Massimo Guerci
Digital Art Director:Iacopo Gioffré
Creative Director:Francesco Martini
Art Director:Dario Citriniti
Copywriter:Roberto Rosi
Head Of Digital Production:Pierluigi Roeselli
Client Service Team:Ilaria Lorenzetti, Sara Barone, Daniela Di Maio
Producer:Laura Pace, Eva Maio
Art Buyer:Stefano Gruarin
Editor:Fulvio Rossetti
Animation:That’s Motion
Renault Advertising & CRM Manager:Elisabeth Leriche
Renault Advertising & Digital Campaign Executive:Cinzia Terragno
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