McDonald's: McDeliverain

June 03, 2019Filed under Online and Food

McDonald’s France uses weather-based targeting to deliver impressionist inspired art & prompt McDelivery orders.

Typical! Just as you get hungry and start to think about where to go out to eat, it starts to rain… We leveraged weather signals to position McDonald's delivery as the rainy-day hero at the exact moment it was about to rain in France. Adding movement to the beautiful, Impressionist aesthetic TBWA established in their print, all mobile ads linked directly to the app store to download the McDonald's app & place an order (oh, and stay dry).

Advertising Agency:TBWA, Paris, France
Executive Creative Director:Benjamin Marchal, Faustin Claveria
Art Director:Olivier Mularski
Copywriter:David Philip
Photographer:Roberto Badin
Art Buyer:Elise Kubler
Account Supervisor:Luc Bourgery
Advertisers Supervisor:Jonathan Serog
Account managers:Emmanuelle Escalere, Matthieu Charles, Julie Montagne
Animation:The Source
Facebook Creative Strategist:Kiki Allen
Client Partner:Pablo Surace, Amelie Pean Hegyi
Creative Strategist:Hadi Zabad
Client Solutions Manager:Nicolas Violon
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