Luxoptica Eye test: Instoptica – an eye test in Instagram stories

June 04, 2019Filed under Online, Mobile and Health, Beauty
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Ukrainian brand invented a new way to detect eyesight problems People in Ukraine never take regular eye examination. 69% of Ukrainians prefer self-treatment to visiting an ophthalmologist. It resulted in 4% annual growth of visual impairment in Ukraine. The Ukrainian biggest network of opticians’ stores Luxoptica wanted to tackle this problem. The brief was to invite more people to an eye examination and find a way to simplify the process of it. People don’t have time to check their eyes but spend hours glued to smartphone screens. And it actually makes their eyesight even worse. So Instagram stories, the world’s greatest time killer, were chosen to be our media. We reimagined it and turned useless process into an eye-saving tool. Therefore we introduced Instoptica – the first eye test in Instagram stories. We reimagined Instagram stories functionality and invented a new way of digital medical examination. As a result every 7th person who took our eye test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist.

Advertising Agency:Banda, Ukraine
Creative Directors:Pavlo Vrzheshch, Egor Petrov, Yaroslav Serdiuk
Art Director:Illia Anufrienko
Copywriter:Roman Hurbanov
Illustrators:Yuriy Rusovskyi, Ievgen Velychev, Christina Ika
Chief Designer:Anton Ivanov
Designers:Yuriy Rusovskyi, Ievgen Velychev
Motion Designer:Anton Raduchits
Senior Account Manager:Zhenia Dvoretska
Account Manager:Iryna Pikalova
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