Kamasutra Condoms: Zip, the perfect fit

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Kamasutra is one of the pioneers in the condoms business in India. You could argue that the brand pioneered a minor sexual revolution in the country when it was launched. However over the last few years newer brands have flooded the market. As a result, one of the key challenges for Kamasutra is to stay relevant with the younger customers. This campaign is one attempt in this direction. A fun, light-hearted take on the act of love making. No product features, no price blurb, just sex and fun.

Advertising Agency:FCB Interface, Mumbai, India
CCO:Robby Mathew
Art Director:Suyash Relekar, Fauzan Malim, Imran Shaikh, Vipul S, SriPriya
Copy:Ravi A.
Client Servicing:Govind V, Anahita B.
Cgi:TwinBrains
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