Jagermeister: Be The Meister

June 09, 2019Filed under Online and Alcoholic Drinks
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In the music sector, many artists collaborate with one another on duets.

But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists.

Advertising Agency:Proximity, Barcelona, Spain
Global Chief Creative Officer:Eva Santos
Creative Director:Ferran Lafuente & Ramón Caba
Art Director:Rodrigo Chaparreiro, David Casado, Juan Cantero
Copywriter:Edu Escudero, Guillem Gutiérrez
Strategy Manager:Patricia Urgoiti
Strategic Planner:Silvia Lahoz
Client Services Director:Amanda Muñiz
Account Supervisor:Aida Mateo
Account Executive:Roger López
Communication Director:Laura Carrillo
Production Director:Maria Soler
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