Every day, more people are involved in car accidents for texting while driving. To make drivers aware of this issue, we decided to use one of the most common elements when it comes to writing: emojis. But we wanted to use them in a different way. We used emojis in an abstract way to depict how they would look at 69, 85, 43 and 76 km/h, to prove that texting and driving at the same time just doesn’t make sense.
Chief Executive Officer:Francisco Samper
Chief Creative Officer:Carlos Andrés Rodríguez
Chief Operating Officer:Juan Pablo Garcia
Creative Director:Juan Pablo Maldonado, Jorge Pinto
Art Director:Camilo Jiménez, Mario Mendoza
Copywriter:Leonardo Bernal, Jaime Andrés Tovar
Agency Producer:Diego Aguilera