To announce HSBC’s sponsorship of CGV cinemas, we collaborated with four local illustrators to recreate film posters and subtly weaved credit card offers into lines from the film.
Paying homage to movies from Shaolin Soccer to Forrest Gump, these posters played on the imagination and nostalgia of Hong Kong film audiences and struck a chord with local film buffs.
These special edition posters helped make for a one-of-a-kind cinema experience, and some even went missing, which can only be a good sign!
Executive Creative Director:Carlos Camacho
Creative Directors:Henry Yim, Kym Ma
Art Director:Kym Ma, Marco Ma
Copywriter:Henry Yim, Zeta Lo
Additional Credits:Tse Sai Pei, Rex Koo, Cuson Lo, Li Chi Tak