We use important political figures, that are trying not to pass a gas in public. Their ego makes them to try to hide this natural bodily function, but you can see in their faces the discomfort this is causing them. For this campaign we used real pictures of this characters, that capture the perfect gesture they would make in this kind of situation.
General Creative Director:Juan Carlos Rodríguez
Creative Director:Jorge Mendoza
Art Director:Giussepe Valle
Copywriter:Pedro Mariño, Giuliano Picciotti