Coca-Cola: The Sign

June 04, 2019Filed under Outdoor and Non-alcoholic Drinks

Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand’s iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis Communication Worldwide:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Executive Creative Directors:Davide Boscacci, Jorg Riommi
Art Director:Andrea Raia
Copywriter:Matteo Gatto
Illustrator:Davide Barco
Global Client Service Director:Lorenza Montorfano
Account Director:Marcia Carneiro
CEE Portfolio and Growth director:Romain Maillard
CEE IMC director:Dmitry Muzychenko
CEE Content Excellence Director:Monica Alvarez
CEE Content Excellence Manager:Desirèe Ferrari
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