Brahma Beer: The Number One Broadcast

June 11, 2019Filed under Outdoor and Alcoholic Drinks

In a innovative use of outdoor media, Brahma broadcasted live Brazil`s matches in the Russia World Cup, engaging the audience in a new way and using a strategic media planning to maximize the budget. The original campaign video impacted millions of sports fans in Facebook, instagram and Youtube and more than 500.000 people in the city streets.

Advertising Agency:Lápis Raro, Belo Horizonte, Brazil
Creative Director:Carla Madeira, Cris Cortez, Márcia Lima
Art Director:Rodrigo Spotorno
Copywriter:Mateus Martins
Media Planning:Felipe Diório, Dayse Pedrosa
Account Management:Luiza Romano, Renata Pereira
Producer:Marcelo Henrique Costa
Production:Rosa Films
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