Bloomy Days: Flowers Talking


Bloomy Days. One of Germanys biggest flower online-retailers believes in the magic of flowers and their communicative power. A beautiful perspective but what was missing was a platform that allowed to demonstrate those believes – from small to big, from internal to external media.

Flowers Talking is an extensive designsystem made of colorful flowers grounded in the message: You can say everything with flowers. From small gifts to big emotions and delicate messages.

This truth translates into a simple brand design: A custom type created with flowers, allowing everyone to let flowers speak for them. At the same time, Bloomy Days references to current events in their communcation, such as the wall to Mexico recently planned by Trump but not yet budgeted by Congress. The campaign runs on social media, print and posters.

Bloomy Days was able to start a real dialog with their online community using the communicative power of flowers. People asked for posters, prints and various other designs. Furthermore "Flowers Talking" also became the new corporate identity. Turning Bloomy Days from a simple retailer into a real design brand.

Advertising Agency:Heimat, Berlin, Germany
Chief Creative Officer:Guido Heffels
Creative Director:Matthias Storath
Art Director:Esra Gülmen, Marco Russo
Copywriter:Nicolas Blättry, Gaia Bonetti
Account Manager:Nina Waiser, Elisabeth Treichel
Print Production:Carola Storto
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