Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
So white it vanishes.
Executive Creative Director:Andrea Siqueira
Creative Director:Laura Azevedo, Alexandre Kazuo, Lucas Ribeiro
Art Director:Lígia Fava
Photographer Producer:Guilherme Young
Head Of Production:Anna Luisa Ferraz