Valio Jäätelöfabriikki: Sweet Suite

May 21, 2019Filed under Media and Food

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time.

Advertising Agency:SEK | PART OF GREY, Finland
Creatives:Heli Roiha, Annu Terho
Creative Director:Mikko Martikainen
Producer:Anette Michelsson
Client Director:Laura Mertano
Planner:Jesse Pitkänen
Video DOP:Jaakko Slotte
Video Editor:Vesa Tiukkanen
Interior Design:Studio Plenty, Anna Pirkola, Kirsikka Simberg
Additional Credits:Otto Kilpiö, Essi Orama, Tea Ijäs, Krista Keinonen, Aino Laakso
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