The Swedish Public Employment Service: Artificial With a Heart

May 02, 2019Filed under Radio and Public Interest, NGO
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The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

Advertising Agency:Le Bureau, Stockholm, Sweden
Creative Director:Josephine Wallin Ankarstrand
Art Director:Josephine Wallin Ankarstrand
Copywriter:Claes Kjellstrom
Executive Manager:Gustaf Sehlstedt
Digital Project Manager:John Wernvik
Final Art Work:Mimmi Ericsson
Product Manager:Elisabeth Philipson
Producers:Daniel Kilgren, Flickorna Larsson
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